The Altus Group launches a multi-channel Podcast Ad Campaign to reach CRE Executives in North America
Listen Network Ads uses placement in web, mobile web, mobile apps, and post-video plays using detailed audience targeting and strategic contextual intent matching so the content the listener is consuming relates to the topics or intent signal of your episode.
The Brief
As a leading provider of asset and fund intelligence for commercial real estate, the Altus Group sought to position its brand such that the industry and their target customers think, “this company understands the market, the people, and the dynamics of CRE” by providing a well-rounded mix of podcast content that initially focuses on the North American market but with an eye to global expansion.
The Solution
The Altus Group launched a multi-channel campaign targeting CRE Executives in North America to grow podcast downloads and increase brand exposure.
After the initial phase of the campaign utilizing Listen Network’s Podcast Growth Suite to grow podcast downloads, the Altus Group tapped into Listen Network’s Listener Growth Suite to drive YouTube Podcast views, and YouTube Podcast Subscribers as the second phase of the campaign.
These ads appeared when listeners were actively browsing high performing intent websites relevant to the commercial real estate industry.
For this podcast, the Altus Group ran simultaneous campaigns in the US and Canada.
Media mix
Activation Channel: Listen Network Display Ads, YouTube Podcast Ads, YouTube Subscription Ads
Target Audience: Commercial Real Estate Executives
Geography: North America
Measurement: 60-second IAB Podcast Downloads, 30-second IAB Video Views, YouTube Podcast Subscribers
Format: High-Intent Banners with Built-In Players
Placements: High-intent performance websites and apps with relevance
Campaign Performance
4.1M
Impressions
6.8k
YouTube Views
72%
Consumption rate
22k
Downloads
500
YouTube Subs
Firmographic Listener Data
The Altus Group attracted listeners from some of the biggest companies in the world. This offered an opportunity for sales enablement or a potential partnership.
Website placement
Podcast Ads appeared in high performing business websites, and websites specific to the real estate industry.
Demographics Performance
The Altus Group was able to target their specific audience demographic.
Performance by the hour
The Altus Group was able to track when their listeners were most engaged with their ads.
Audience Interests
The Listen Network Ads Suite served ads to the Altus Group’s core target audience evidenced in the audience signals they engaged with the most.
Listen Network v Other Ads Platforms
Listen Network Ads operates on an IAB Verified Downloads structure. Here’s how we compare to other Ad Platforms;
$25
Avg CPM
LinkedIn Ads
Does not guarantee an increase in downloads.
$18
Avg CPM
Host read podcast ads
Does not guarantee an increase in downloads.
$1-5
Cost Per Download
Listen Network
Guaranteed IAB Verified Downloads*
*Cost varies based on targeting criteria
Ready to grow your podcast?
Having a Podcast is more than just producing episodes. It’s a key part of your overall business strategy that can help with sales enablement and connect directly with your audience and your ideal customer persona.
The Listen Network Ads Platform is the only ads platform helping B2B Companies hit their Podcast campaign KPIs with targeted and verified downloads.
In addition to this, it helps you make informed business decisions by providing the best-in-class analytics.
Hitting your podcast KPIs is one quick email away
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