Leading Customer Experience Software Provider “Zendesk” growing its Podcast with Listen Network Ads
Listen Network Ads uses placement in web, mobile web, mobile apps, and post-video plays using detailed audience targeting and strategic contextual intent matching so the content the listener is consuming relates to the topics or intent signal of your episode.
The Brief
Zendesk, a leader in the Customer Experience Software industry, realized that they had minimal brand exposure in the Customer Experience podcast space.
They set a goal to reach tens of thousands of Unique Podcast listeners with high episode consumption in one year, and they needed a platform designed for B2B Podcast Advertising to drive this.
The Solution
Zendesk launched a Podcast Display advertising campaign to target C-level executives in target industries.
These podcast ads appeared when listeners were actively browsing high-performing intent websites/apps relevant to the customer experience, customer support, and customer service industries.
For this podcast, Zendesk ran simultaneous campaigns in the US and UK. We helped grow the podcast beyond its organic reach and it attracted the “Best Podcast“ 2023 Award by the Support Driven Community.
Media mix
Activation Channel: Listen Network Display Ads
Target Audience: CTOs, CEOs, VPs and Directors
Geography: US and UK
Measurement: 60-second IAB Podcast Downloads
Format: High-Intent Banners with Built-In Players
Placements: High-intent performance websites and apps with relevance
Campaign Performance
25.5M
Impressions
81k
Downloads
70%
Consumption rate
Companies Listening
The Conversations with Zendesk Podcast attracted listeners from some of the biggest companies in the world. This offered an opportunity for sales enablement or a potential partnership.
Placement Performance
Zendesk wanted the ads to show on business sites/apps, especially those related to their business category. This, we helped to deliver.
Demographics Performance
One goal Zendesk wanted to track with the Conversations with Zendesk Podcast was the demographics. We included audiences that have relevant buying power.
Audience Performance
Based on the targeted contextual audience signals, the Zendesk podcast episodes were shown to audiences with interest in what they were offering, sometimes at the episode level.
Performance by the hour
We were able to track when listeners were most engaged.
Listen Network v Other Ads Platforms
Listen Network Ads operates on an IAB Verified Downloads structure. Here’s how we compare to other Ad Platforms;
$25
Avg CPM
LinkedIn Ads
Does not guarantee an increase in downloads.
$18
Avg CPM
Host read podcast ads
Does not guarantee an increase in downloads.
$1-5
Cost Per Download
Listen Network
Guaranteed IAB Verified Downloads*
*Cost varies based on targeting criteria
Ready to grow your podcast?
Having a B2B Podcast is more than just producing episodes. It’s a key part of your overall business strategy that can help with sales enablement and connect directly with your audience and your ideal customer persona.
The Listen Network Ads Platform is the only ads platform helping B2B Companies hit their Podcast campaign KPIs with targeted and verified downloads.
In addition to this, it helps you make informed business decisions by providing the best-in-class analytics.
Hitting your podcast KPIs is one quick email away
Contact us through the form or email us at hello@listennetwork.co